Build notes & research
Field notes on building an open SEO observability stack.
Benchmarks, architecture decisions and practical guides for teams that want to own rank data - not rent another dashboard.
Getting started3 min read·July 18, 2026
How to choose the first keywords to track
Build a useful 10-20 phrase starter set from Search Console, important pages, and brand terms without importing a noisy backlog.
Michał
Founder & Engineer
How we write
These posts are AI-assisted. Here is what that means.
We build an SEO tool in the middle of an AI shift, and we write the way we build: AI helps with the research and the drafts, and a person decides what ships.
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We use AI for research, outlines and first drafts, so writing keeps pace with what we ship.
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Benchmarks, prices and code are verified against a running bisibility instance or a cited source before publishing.
A name on every post
The author reviews, rewrites and signs each post, and publishes a correction when we get something wrong.
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Turn the theory into visibility data you own.
Track rankings, compare Share of Voice, and collaborate with role-based access and an audit trail - all in a stack you control.